Facebook: Now Pay to Promote Your Friends Posts

Got $7 burning a hole in your pocket? Want to promote a post on Facebook, but don't want to appear egotistical? Then boy, are you going to be pleased by Thursday's news from the social network: you can now (or will soon be able to) pay to promote your friends' posts.

Facebook has let you pay to promote your own posts since October. For $7, the company promised, you could make a given post appear higher in your friends' feeds. It was a controversial new revenue stream that critics feared would turn your News Feed into a rigged game -- one in which we'd all start paying to level the playing field.

We haven't seen a whole lot of evidence of that so far. But that may change with social pre…
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