Topshop and Google Partner for Innovative Fashion Week Show

Although an increasing number of designers are live streaming their Fashion Week shows online, only a very few offer anything beyond semi-blurry, front-camera views of models on a runway. Among those 'very few' is UK retailer Topshop, which is once again engineering a unique, multi-platform show experience for online viewers, this time in partnership with Google, for its London Fashion Week show at the Tate Modern on Sunday.

Topshop is calling it "The Future of the Fashion Show," and it's designed to let audiences see the show from every point of view -- from that of a model on the runway, to a makeup artist backstage, to the celebrity or buyer in the front row.

Leading up to show…
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