Samsung May Not Be Done Attacking Apple in Advertising

Samsung's 2-minute Super Bowl ad featuring Seth Rogen and Paul Rudd was notable for its lack of animus towards the brand's longtime foe, Apple.

That, however, doesn't mean Samsung has buried the hatchet. As the company's CMO, Todd Pendleton (pictured), told Mashable, Samsung reserves the right to go after Apple again in the future. For the moment, though, the company is treading a kindler, gentler path. In addition to the Super Bowl spot, the brand recently rolled out a campaign built around the idea of a small company trying to create a videogame called Unicorn Apocalypse.

While The Verge has interpreted that campaign as a broadside against BlackBerry, the message is far more oblique…
Continue reading...

More About: Advertising, apple, Marketing, samsung