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February 14, 2013 09:05 pm GMT

Donna Karan Sells Charity Bracelets Exclusively on Twitter


Donna Karan kicked off an innovative e-commerce campaign Wednesday during New York Fashion Week, selling a bracelet benefiting Haiti exclusively on Twitter. The irony is the fashion designer is largely unfamiliar with the platform.

"I left it up to Amex; it's not my strength," she told Mashable following her launch event at Mercedes Benz Fashion Week. "I let other people figure that out for me. It's like how I can design but I need my pattern makers to do the pattern. I mean I try to do [Twitter], but I failed typing, let's put it that way."

The bracelet is one of the first products available using Amex Sync, which lets you hook up your Twitter account with your credit card for social…
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More About: ecommerce, fashion, Social Good, Twitter


Original Link: http://feeds.mashable.com/~r/Mashable/~3/3hFG0zGGI7Y/

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