Self Magazine Reinvents Itself Online and in Print

These days, a magazine redesign doesn't just involve a magazine -- it also includes its website, tablet edition and mobile apps. Such is the case with Self's redesign. The title, which has heretofore concentrated primarily on health and fitness information and advice, is unveiling a punchy new look in its March issue, featuring bolder text, brighter hues, more fashion and a greater focus on the reader's point of view.

"The idea is to broaden the demographic we currently serve," Laura McEwen, Self's publisher, explained in an interview at Self's offices last week. The title, which McEwen says appeals primarily to the "thirtysomething" demographic, is seeking to attract younger women whose…
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