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Salesforce Alums Raise $3 Million to Bring Analytics to Stores
The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here.
Name: Nomi
One-Line Pitch: A platform that lets retailers track and analyze customer data across multiple channels, including in-store, online and mobile.
Why It's Taking Off: Bringing shopper analytics to bricks and mortar.
Online retailers know a great deal about their customers. Even without handing over their identification details, retailers know where they came from, what device they used, what items they looked at, how long they shopped for and whether they visited sometime in the past month. What if brick-and-mortar retailers could have the same information about their customers -- and combine it with what they know about their online and mobile sho…
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More About: nomi, retail, shopping, The Launchpad
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