Report: Apple Planning TV-Related Media Event in March

Apple is planning to hold a media event next month to introduce new developer tools for the next-generation Apple TV device the company is rumored to be releasing this fall, according to a note analysts from Jefferies Equity Research issued to clients on Wednesday.

"Channel checks indicate Apple has a product event in March that is Apple-TV related (possibly an iTV SDK introduction)," analyst Peter Misek wrote in a note picked up by Apple Insider. "We think a Sep/Oct iTV launch is being targeted."

Misek expects the TVs will come in 42" and 55" models and will cost $1,500+. He estimates that Apple will sell 2 million consoles in the third quarter if it's released in September.

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