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February 13, 2013 10:57 pm GMT

Microsoft CFO Peter Klein: Bing Is An Important Strategic Asset, Makes All Of Our Services Better

bing_logoAt the Morgan Stanley Technology, Media & Telecom Conference this morning, Microsoft's CFO Peter Klein was asked about the importance of Bing for the company. According to Klein, Microsoft decided to launch its own search engine because it saw it as a "massive business opportunity" as a stand-alone search engine, but also because the company believed that a search engine would help it improve other parts of its business.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9PLOyas6MlE/

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