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February 12, 2013 07:32 am GMT

Microsoft Staffs Up LA Studio to Develop Original Content for Xbox


Microsoft's Xbox 360 console is more than a gaming device. In fact, owners are spending more time playing video and music than games on the device, Yusuf Mehdl, senior vice president of Microsoft's interactive entertainment business, disclosed on stage at AllThingsD's media conference Monday night. Compared to other Internet-connected entertainment consoles -- such as the $99 Apple TV and Roku's $79 streaming video player -- the $240 Xbox is in a premium-price category, and it wants to deliver a premium-quality service, he said.

To that end, Microsoft has set up a production studio in Santa Monica, Calif., where approximately 150 employees are working to develop a range of original conten…
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More About: microsoft, Xbox 360, XBox live


Original Link: http://feeds.mashable.com/~r/Mashable/~3/MV-v7GryPpw/

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