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February 8, 2013 02:46 pm PST
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/SPYH6GqFVmo/weather-channel-naming-winter.html
Weather Channel naming winter storms
The Weather Channel posted an internal marketing pitch, I mean feature article, about why they've deemed themselves the official naming entity for big winter storms. From the article: During the upcoming 2012-13 winter season The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the threat and the timing of the [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/SPYH6GqFVmo/weather-channel-naming-winter.html
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