Twitter Being Used to Cast a Movie

It's no secret that Twitter's data has been shown to predict box office performance weeks before a movie opening. However, the company's latest venture takes it much further back in the production cycle.

Adam Bain, president of global revenue at Twitter, said he was making the rounds in the Hollywood studios recently when a producer gave him a proposal: "One studio chief said 'This is amazing. Ive got a film in production right now and I'm making casting decisions. What can Twitter tell me about a movie thats going to appear two years from now?'"

That led Twitter to take part in what Bain calls a Moneyball-style effort to find undervalued actors. Bain didn't go into specifics, b…
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