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February 7, 2013 05:10 am GMT
Here's a surprise follow-up to the news yesterday of Twitter's acquisition of a social media analytics firm Bluefin Labs. NM Incite--an analytics JV between Nielsen and McKinsey that forms part ofNielsen's Twitter TV Rating service with Twitter --has started to lay off employees, and we've even heard that NM Incite will be shut down altogether by the end of this month.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/muoN7Ykp0P0/
Layoffs For NM Incite, The Nielsen-McKinsey Venture That Does Twitters TV Ratings
Here's a surprise follow-up to the news yesterday of Twitter's acquisition of a social media analytics firm Bluefin Labs. NM Incite--an analytics JV between Nielsen and McKinsey that forms part ofNielsen's Twitter TV Rating service with Twitter --has started to lay off employees, and we've even heard that NM Incite will be shut down altogether by the end of this month.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/muoN7Ykp0P0/
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