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February 7, 2013 06:19 am GMT
Google is rolling out a new AdWords system over the next few weeks called Enhanced Campaigns, which it's pitching as a better way to advertise across multiple devices.As described inthe announcement blog post and a conversation that I had with a Google spokesperson, the goal here is both to simplify the campaign process and make campaigns more about reaching the desired users with the optimal ad, regardless of what device they're using. In the post, Senior Vice President of Engineering Sridhar Ramaswamy writes, "Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pf0XKJ-uf1o/
Google Launches Enhanced Campaigns To Manage Cross-Device Campaigns In AdWords
Google is rolling out a new AdWords system over the next few weeks called Enhanced Campaigns, which it's pitching as a better way to advertise across multiple devices.As described inthe announcement blog post and a conversation that I had with a Google spokesperson, the goal here is both to simplify the campaign process and make campaigns more about reaching the desired users with the optimal ad, regardless of what device they're using. In the post, Senior Vice President of Engineering Sridhar Ramaswamy writes, "Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pf0XKJ-uf1o/
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