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February 7, 2013 05:30 pm GMT
DataXu, a startup that sees itself at the head of a "programmatic marketing revolution," has raised $27 million in new funding.DataXu was founded by MIT aeronautics and astronautics engineers who teamed up with tech entrepreneurs to create software that optimizes ad buying across multiple exchanges, which they launched at the TechCrunch 50 conference in 2009.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WM3lEA2iESk/
DataXu Raises $27M For Real-Time, Data-Driven Ad Buying
DataXu, a startup that sees itself at the head of a "programmatic marketing revolution," has raised $27 million in new funding.DataXu was founded by MIT aeronautics and astronautics engineers who teamed up with tech entrepreneurs to create software that optimizes ad buying across multiple exchanges, which they launched at the TechCrunch 50 conference in 2009.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WM3lEA2iESk/
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