Twitter Acquires Bluefin Labs, Doubles Down on Social TV

Twitter has acquired social TV analytics firm Bluefin Labs.

Business Insider broke the story Monday, reporting that this is Twitter's biggest acquisition to date. Twitter and Bluefin both confirmed the acquisition today on their respective blogs.

For Twitter this is proof that the company is doubling down on its efforts in social TV. In December, Twitter partnered with Nielsen to create the Nielsen Twitter TV Rating using the SocialGuide platform Nielsen acquired in November 2012.

Bluefin's existing suite of tools offers similar social analysis.

Twitter says that while it "intends to honor existing Bluefin customer contracts," it won't sell Bluefin's product suite beyond the co…
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