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Facebook to point out behaviorally targeted ads
If you've ever been creeped out by those targeted ads on Facebook, they're about to be a touch easier to spot. The social network has agreed with the Online Interest-Based Advertising Accountability Program to start displaying the "AdChoice" icon (the image above) in behaviorally targeted Facebook Exchange (FBX) ads, but only when users roll over a gray "x" above the ad. Not only will this let them know the ad is marketed to them based on browser behavior, but it'll let them opt out of that specific ad network. Facebook'll also replace the "Report this ad" hover text with a more descriptive phrase like "Learn about Facebook Ads."
However, it's unclear if this is in complete compliance with the Federal Trade Commission guidelines for "clear and prominent notice" since the ads still require user interaction to reveal their targeted nature. In an emailed statement from Facebook, Chief Privacy Officer Erin Egan said: "At Facebook, we work hard to build transparency and control into each of our products, including our advertising offerings." Whether you agree with that or not, you'll start seeing the AdChoice implementation in desktop FBX ads at the end of March.
Via: Ad Age, Ars Technica
Source: Advertising Self-Regulatory Council (PDF), ASRC Reviews
Original Link: http://www.engadget.com/2013/02/05/facebook-targeted-ads-adchoice/
Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget