Super Bowl Social Media Activity 3 Times Higher Than 2012

When you factor in a power outage, killer ads and Beyonce, is it any surprise?

In addition to Jacoby Jones' 108-yard touchdown, social media users chatted about the Superdome's 34-minute electricity outage. Conversations during the technical difficulties topped 5.8 million social mentions, or 11% of the day's total conversation.

For perspective, Beyonce's halftime show ran from 8:10 to 8:22 p.m. and totaled approximately 3.1 million mentions, not including the "halo" effect after her performance (pun intended).

SEE ALSO: Super Bowl 2013 Commercials: Watch Them All Here

Overall, the social sentiment was 49% positive, 25% neutral and 26% negative. About 88% of the social conversa…
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