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February 5, 2013 10:32 pm GMT

Jason Mraz Uses Fans Tweets to Fuel Music Video


A handful of tweets appear in Jason Mraz's music video for "The Woman I Love." The Twitter missives, which pop up as animations, propel the video's overall concept.

Mraz last summer challenged Twitter users to answer the question, "What does 'The Woman I Love' mean to you?" More than 10,000 responses flowed in with #MrazingTheVideo.

Mraz rewarded fans whose ideas were used by putting their handles at the video's end.

"It's an idea that's never been done before in terms of fan-sourcing on Twitter," Thanh Nguyen, digital marketer at Mraz's label, Atlantic Records, previously told Mashable.

SEE ALSO: Stop-Motion Music Video Uses Hundreds of Polaroid Pictures

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More About: celebrities, Entertainment, jason mraz, Music, music videos, Twitter


Original Link: http://feeds.mashable.com/~r/Mashable/~3/z9cSpPiHJj8/

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