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Jason Mraz Uses Fans Tweets to Fuel Music Video
A handful of tweets appear in Jason Mraz's music video for "The Woman I Love." The Twitter missives, which pop up as animations, propel the video's overall concept.
Mraz last summer challenged Twitter users to answer the question, "What does 'The Woman I Love' mean to you?" More than 10,000 responses flowed in with #MrazingTheVideo.
Mraz rewarded fans whose ideas were used by putting their handles at the video's end.
"It's an idea that's never been done before in terms of fan-sourcing on Twitter," Thanh Nguyen, digital marketer at Mraz's label, Atlantic Records, previously told Mashable.
SEE ALSO: Stop-Motion Music Video Uses Hundreds of Polaroid Pictures
"The Woman I L…
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More About: celebrities, Entertainment, jason mraz, Music, music videos, Twitter
Original Link: http://feeds.mashable.com/~r/Mashable/~3/z9cSpPiHJj8/
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