BlackBerry Super Bowl Ad Fails to Bring the Brand Back

From concept to execution, BlackBerry's comeback ad fell flat.

When the company formerly known as RIM announced that it was doing a major Super Bowl ad, the idea seemed to be that this was an opportunity to show off BlackBerry 10 and its new Z10 handset. Chief Marketing Officer Frank Boulben told Mashable that "the objective with the Super Bowl commercial is to let people know that the BlackBerry is back."

Instead, the lackluster ad was a wasted opportunity for the new brand and the new product.

If you haven't seen the ad, check it out:

A company struggling for market share and relevance spends $4 million for air time alone and that is the result? Seriously,…
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More About: blackberry, BlackBerry 10, Opinion, Super Bowl