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February 5, 2013 06:03 pm GMT
When you're ready to try a new product, Stephen Svajian, co-founder and CEO of a startup called Fresh, said that what you're really looking for are recommendations from consumers like you but the review systems on sites like Amazon are basically broken. That's why he's launching Fresh, a site that only allows someone to review a product if they've actually received a copy, and that does away with the five-star rating system.When users are browsing the Fresh site, they can sign up to review products that they're interested in, which essentially reserves them a spot in the virtual line. (They can move ahead in the line by promoting products to friends through Facebook, Twitter, or email.) Then manufacturers move down the list, sending units to each of the reviewers, and people can only post their reviews after they've received the product. Through that system, you can be reasonably sure that any reviews you see on the site come from people who have actually tried it out.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/n3D14nBlmug/
Backed By Yammers David Sacks, Fresh Launches A Site For Verified Consumer Gadget Reviews
When you're ready to try a new product, Stephen Svajian, co-founder and CEO of a startup called Fresh, said that what you're really looking for are recommendations from consumers like you but the review systems on sites like Amazon are basically broken. That's why he's launching Fresh, a site that only allows someone to review a product if they've actually received a copy, and that does away with the five-star rating system.When users are browsing the Fresh site, they can sign up to review products that they're interested in, which essentially reserves them a spot in the virtual line. (They can move ahead in the line by promoting products to friends through Facebook, Twitter, or email.) Then manufacturers move down the list, sending units to each of the reviewers, and people can only post their reviews after they've received the product. Through that system, you can be reasonably sure that any reviews you see on the site come from people who have actually tried it out.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/n3D14nBlmug/
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