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February 4, 2013 08:47 pm GMT

Twitter Mentioned in Half of Super Bowl Commercials


The big winner of the Super Bowl may have been Twitter.

Not only was this the most tweeted Super Bowl ever with more than 24 million tweets about the game, but Twitter as a company was also mentioned in far more ads than any of its social media competitors.

Twitter was mentioned in about half of the 52 national commercials that aired between kickoff and the final seconds of the game, according to a tally by Matt McGee at MarketingLand. Facebook, by comparison, was mentioned in just four national ads, or about 8%.

According to McGee, Twitter and Facebook were each mentioned in eight commercials during the 2012 Super Bowl, suggesting that Twitter has rocketed past Facebook in terms…
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More About: Super Bowl ads, Twitter


Original Link: http://feeds.mashable.com/~r/Mashable/~3/uoZR80wFdbs/

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