Nielsen Shows How Super Bowl Fans Stay Connected

When the first touchdown is scored on game day, some avid sports fans take to social media to announce their shared victory.

Aside from the beer and never-ending abundance of chicken wings, many Super Bowl viewers have their smartphones and tablets in hand. How exactly do millions of Americans stay connected to their favorite teams? Nielsen collected data from viewers to see how media converge leading up to the big game.

Out of more than 111 million viewers, 13.1 million visited NFL websites to check up on their teams and stats in 2012. Don't count the ladies out, since women account for 45% of the television audience.

What can you do if you don't have multiple TVs in one room?…
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