Cokes Online Super Bowl Campaign Had Mixed Results

For the second year in a row, Coca Cola tried an ambitious plan to run a Super Bowl marketing campaign on TV and online during the game simultaneously, but it looks like Coke's success this year was mixed compared to 2012.

In addition to running a traditional television spot during the Super Bowl, the soda company also ran a campaign online called "Coke Chase," in which three teams -- Cowboys, Vegas Show Girls and Mad Max types -- competed against each other in a race to get a giant bottle of Coke. Viewers could go online to vote for a team or to "sabotage" a team by throwing obstacles in their way.

Since the company unveiled the campaign on Jan. 22, 1.3 million people visited the Coke…
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