Ads Made Up 30% of Super Bowl Tweets [INFOGRAPHIC]

Of the 20.9 million Super Bowl-related tweets sent during the game Sunday evening, nearly 30% were about the ads, according to digital consulting agency Whispr Group.

A good ad didn't necessarily mean more tweets. GoDaddy's ad, in which model Bar Refaeli makes out, rather grotesquely, with an overweight "nerd," netted 290,000 reactions on Twitter -- 126,000 more than the runner-up, Budweiser. However, that chatter proved mostly negative. In fact, only 14% of the tweets about GoDaddy during the game were termed "positive," whereas every other brand noted in the study had a positive rating of 60% or higher.

In most cases, the ads did not significantly impact brands' followings on Twitter…
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More About: Advertising, Super Bowl 2013