Lessons From 4 Killer UGC Campaigns

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Burberry's Art of the Trench campaign redefined UGC in the digital era. It's simple, really -- the best way to show how great your product is is to show real, fashionable people wearing your product ... and looking damn good doing so. Since the Trench site launched in 2009 (it's still a living project today), several other brands have sought to integrate UGC into their marketing tactics and business model.

Last summer, apparel company Free People began integrating consumer Instagram photos onto product pages for…
Continue reading...

More About: instagram, open forum, Small Business, user-generated content