BlackBerry Appoints Alicia Keys Global Creative Director

During its BlackBerry 10 launch event, CEO Thorsten Heins announced a new Global Creative Director for the company: Alicia Keys.

Im fascinated by technology. I've always wanted to work directly with a technology company, said Keys. I wanted to do something where I could grow professionally and personally.

Keys says she is going to be working directly with developers and carriers on the platform, as well as with other artists. Previously a BlackBerry user, she spoke on stage about experimenting with other smartphone platforms over the past few years -- she talked about being an 'iPhone Junkie' on Google+ just over a year ago -- but now that BlackBerry has been "workin…
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