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January 30, 2013 10:53 pm GMT
Chegg has long been known as a textbook company, becoming one of the first companies to bring textbook rental online and reach widespread adoption. But with Amazon, Apple and others moving aggressively into the textbook market -- and the market and textbooks themselves increasingly going digital -- Chegg has been re-positioning. Today, the textbook company is eying EdTech's Holy Grail of becoming the OS for students (or in their words, the student's academic hub), a big change for a company that launched behind the Textbookflix.com URL back in 2005.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HnECwbRb_mQ/
As It Moves Beyond Rentals To Become A Student Hub, Chegg Brings 2.5M Textbook Solutions To iOS
Chegg has long been known as a textbook company, becoming one of the first companies to bring textbook rental online and reach widespread adoption. But with Amazon, Apple and others moving aggressively into the textbook market -- and the market and textbooks themselves increasingly going digital -- Chegg has been re-positioning. Today, the textbook company is eying EdTech's Holy Grail of becoming the OS for students (or in their words, the student's academic hub), a big change for a company that launched behind the Textbookflix.com URL back in 2005.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HnECwbRb_mQ/
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