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January 29, 2013 02:45 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/7Sy88-6uM28/
Yahoo Beats Earnings Estimates but Display Ad Revenue Drops 5%
Yahoo had a strong fourth quarter, but its display advertising business is heading in the wrong direction.
Yahoo reported earnings per share of $0.32 on revenue of $1.22 billion for the December quarter, beating Wall Street's estimates of an EPS of $0.28 on revenue of $1.21 billion. That beat was enough to send Yahoo's stock price up by as much as 5% in after-hours trading.
However, the earnings report showed some troubling signs for the company's advertising business. Yahoo's display ad revenue minus traffic acquisition costs was $520 million, a 5% decline from the same quarter in 2011. Likewise, the number of ads Yahoo sold declined by a whopping 10% year-over-year.
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More About: marissa mayer, Yahoo
Original Link: http://feeds.mashable.com/~r/Mashable/~3/7Sy88-6uM28/
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