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January 29, 2013 08:00 pm GMT

Belly Expands Beyond Loyalty With Debut Of Customer Acquisition Platform, Belly Bites; Support For Transactions Is Next

bites-iphoneBelly, the Chicago-based loyalty platform which has now grown to over 4,000 merchants across the U.S., is today announcing its first product outside of loyalty, with the official debut of Belly Bites, a sampling program designed to attract new customers to a local business. Thanks to Belly's traction with its merchant customers, it's able to tap into its growing collection of consumer data in order to better target potential new customers with a promotion based on demographic data, shopping habits, historical interactions with other Belly merchants, and more.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/u6-T1utrWX4/

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