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January 28, 2013 05:25 am GMT
People have speculated that 2013 will be the year that Twitter will reach $1 billion in advertising revenues. That strategy could get a boost very soon with the entry of mass-market advertising: Twitter is finally gearing up to launch its advertising API some time in Q1. Aimed at large advertisers and their agencies, it will give them the ability to launch scaled-up campaigns across the social network, and it also opens the door to more sophisticated targeting and analytics tools in the process.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FmPnO1zLXfM/
Twitter Is Finally Preparing To Release Its Advertising API In Q1, Say Sources
People have speculated that 2013 will be the year that Twitter will reach $1 billion in advertising revenues. That strategy could get a boost very soon with the entry of mass-market advertising: Twitter is finally gearing up to launch its advertising API some time in Q1. Aimed at large advertisers and their agencies, it will give them the ability to launch scaled-up campaigns across the social network, and it also opens the door to more sophisticated targeting and analytics tools in the process.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FmPnO1zLXfM/
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