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January 28, 2013 10:29 pm GMT
Businesses won't spend money on social if they don't understand how it helps them. That's why Unified's social ads buying platform could get abig boost from its acquisition of PageLever, which gives marketers deep insight into the impact of their social strategies. PageLever's detailed analysis can show brands what and how often to post on Facebook, and which of those posts to turn into ads.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/juGjuRvl-c8/
Social Ads Upstart Unified Acquires YC-Backed Facebook Analytics Guru PageLever
Businesses won't spend money on social if they don't understand how it helps them. That's why Unified's social ads buying platform could get abig boost from its acquisition of PageLever, which gives marketers deep insight into the impact of their social strategies. PageLever's detailed analysis can show brands what and how often to post on Facebook, and which of those posts to turn into ads.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/juGjuRvl-c8/
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