Rise of Infographics: Marketing in the Social-Media Age

Infographics break down data visually, helping viewers make sense of complex information. Their popularity has increased with the rise of social media, fuelling the need for instant results by providing content in bite-size, digestible chunks.

So, what's the science behind an infographic's success? Allow an infographic to explain.

Created by Nowsourcing, a social-media marketing company, it shows that infographic posts dwarf traditional posts when it comes to sharing on social networks. The most popular topics for infographics include: business, technology, social media, the economy and health.

For more on the most viewed, liked and commented-on infographics in recent history, amon…
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