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Bud Light Starts Its Super Bowl Ad Party Early on Social Media
Anheuser-Busch seems as much a fixture to the Super Bowl as the pigskin itself, yet that generally positive association doesn't necessarily buy love on social media.
That's why A-B's Bud Light brand is starting the party early this year. As in 2012, the brand is hosting a Bud Light Hotel near the big game and hoping that recruiting some social media-friendly fans and hosting some high-profile concerts will prompt buzz well before kickoff.
Bud Light has transformed a 200-room hotel in New Orleans into Bud Light Hotel and will host EA Sports' Madden Bowl shortly after the hotel opens its doors on Jan. 31. In addition, the brand is running a contest on Facebook to find a Bud Light Hotel F…
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More About: Advertising, Bud Light, Marketing, Super Bowl, Super Bowl Ad Series
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