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January 26, 2013 04:05 am GMT

BlackBerry 10 To Star In RIMs First Super Bowl Commercial

bb10-notificationsWaterloo-based RIM is gearing up to take the wraps off of BlackBerry 10 in just a few days, but a bit of showmanship in front of journalists and analysts won't be enough to convince the masses of the platform's worthiness. For that, RIM is gearing up for a big advertising push, including a 30-second spot due to run during Super Bowl XLVII.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pRf4Nkg5JEg/

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