Marissa Mayers Plan to Make Yahoo Part of Your Daily Mobile Routine

Marissa Mayer wants Yahoo to be a part of your everyday life, and she's pursuing a multi-pronged strategy to achieve it. In a half-hour interview with Bloomberg Television's Erik Schatzker in Davos, Mayer spoke about the need to work Yahoo into people's daily activities -- checking the weather and the news, playing games -- through mobile, personalization and partnerships.

When Mayer was developing a strategy for Yahoo, she said she created a list of what people do on their phones according to frequency. Beyond voice calls, texting and maps, people are most likely to read their email, pull up the weather, check the news, share photos, get financial quotes, check sports scores and play gam…
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