4 Social Media Lessons From a Successful Food Truck

Before John, my husband-to-be, and I started our food truck in 2010, I cyber-stalked food trucks on the West Coast and in New York City to find out how they were using Twitter, Facebook and Foursquare.

For the most part, they posted their daily routes and specials of the day, and while that alone attracted them hundreds of customers, I knew that wouldnt fly for us.

Our town, Tallahassee, is mostly known for politics and football, and certainly doesnt have the population of cities like Los Angeles and NYC. We knew we were going to have to get creative.

Though we were early adopters of Twitter and used Facebook when it was just a site for college students (the wonder years), up…
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