Swipp Wants To Know What The World Thinks About Everything

What if you could see at a glance what the world thought about everything: from gun control to the newest latte at Starbucks? Thats the idea behind Swipp, a tool launching Wednesday that measures sentiment on a topic in real-time, reporting back not only how people feel about something, but specific details about those feelings as well.

The idea behind Swipp is fairly simple: when youre given a term, for instance Pumpkin Spice Latte, you give it a rating between -5 and +5. Your personal rating, along with any comments you want to add, goes into the terms overall score.

Each term has its own dashboard where you can see what its score is, what it's trending at, and take a look…
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