GameStick Kickstarter adds new indie dev-targeted tier, trades $250 for six months of 100% revenue

GAMESTICK KICKSTARTER CAMPAIGN LAUNCHES A NEW INDIE DEVELOPER
PLEDGE TIER AS IT RACES TOWARDS THE 500% FUNDING MARK

London & San Francisco; January 23rd, 2013; The team behind GameStick today announced a new
pledge tier specifically to support the Indie developer community in making the leap to the big
screen as it's Kickstarter campaign rapidly approaches the 500% mark with over a week still to go.

The new tier, which sits at just $249 has been limited to just 250 backers, and gives indie developers
aone-time offer to gain an unprecedented 100% revenue share for their game for a fullsix months as
well as a GameStick bundle at launch in April.

"In the few short weeks following the campaign launch, we have had hundreds of developers sign
up for access to our SDK, from established games studios to smaller Indie developers", says Baroova,
Head of Games at GameStick, "what better way to repay this incredible support and to accelerate
the big screen gaming revolution than with an offer that directly rewards those who were first to
support us?"

The team behind GameStick have made a number of popular announcements this week in response
to direct requests from the Kickstarter community such as the inclusion of an SDMicro memory
expansion slot on the device itself and a dock providing support for peripheral hardware such as
keyboard, mice, microphones and cameras.

Baroovahas been coordinating with many top named studios as well as indies developers happy to
publically support GameStick in its quest to bring affordable gaming to the big screen:

Roman Tisserand, CTO and Co-Founder of DotEmusaid, "We are very excited to bring our portfolio
on games (including Another World, R-TYPE and Raiden Legacy) to GameStick"

Says Jason Kingsley OBE, Founder of Rebellion and owner of AD2000, "The video games industry
has benefitted time and time again from ideas that disrupt the status quo. A new wave of devices
such as GameStick - built on truly open platforms that bring affordable gaming to the big screen
could prove the start of an interesting revolution - one which I thoroughly support and watch with
interest."

Hendrik Lesser, Board Member of the German Association of Game Developers added, " I think
the opportunity for micro consoles such as GameStick has never been bigger than now.They are
perfectly suited to disrupt the console space."

Says Paulina Bozek, creator of SingStar and founder of Inensu added; "GameStick's ability to
support peripheral hardware such as microphones and dance mats is a great opportunity for indie
developers looking to create a truly social experience around the big-screen".

Concluded Chris Bergstresser, EVP Miniclip, "What GameStick offers is a direct and easy route to the
big screen. We look forward to working with them to bring some of our classic titles to TV"

The team have also released details of the core feature set behind theSDK that powers Gamestick
on the Kickstarter update page for all developers supporting the project or visiting the page to see.
Details of which can be found here: https://www.kickstarter.com/projects/872297630/gamestick-
the-most-portable-tv-games-console-ever/posts

To register for the SDK visit the GameStick website: www.gamestick.tv

To visit the Kickstarter page, pledge and get access to one of the limited Indie Developer tiers,
please visit: https://kck.st/VrByGf

Tier details:
Price: $249
Delivery: April
Limit 250
INDIE LOVE - GameStick Bundle, (console + controller) at launch, free SDK and a limited, one-time
offer to gain 100% rev share, (minus transaction costs), for 6 months on a single title launched by
July 2013.

Technical Specifications:

Processor - Amlogic 8726-MXS, Dual Core Cortex A9 CPU, Dual Core Mali 400 GPU
Memory - 1GB DDR3/ 4GB NAND FLASH / 8GB Micro-SD / 32GB MicroSD Expansion Slot
WiFi - 802.11 b/g/n
Bluetooth - LE 4.0
O/S - Android Jelly Bean

To follow GameStick news, join the conversation and give your opinion on Facebook or Twitter
please go: www.facebook.com/GameStickNews and
www.twitter.com/Game_Stick / @Game_Stick
To see new videos published throughout the campaign on YouTube please subscribe to:
www.youtube.com/GameStickVideos

About PlayJam:
PlayJam is the premier global platform for casual and social games on TV. By partnering with
all major Smart TV brands, we've created the largest and most vibrant games network of currently
free to play games for millions ofplayers around the world.

12 months ago, PlayJam embarked on Project GameStick, a dedicated TV games console running the
Android operating platform and small enough to fit in the pocket. GameStick launched on Kickstarter
to much acclaim on the 2nd of January 2013 to secure the funding required to bring it to production.

The campaign reached 100% of its funding target in just 30 hours and is set to close at over 500% of
that target.