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January 23, 2013 01:57 am GMT

Facebook Rolls Out Ad Conversion Measurement Globally So That Marketers Know When One Of Their Ads Did The Trick

facebook-ads-logo DoneFacebook today took one more step in making its advertising more accountable for media buyers: it has now rolled out a conversion measurement system across its global footprint. Aimed at direct marketers, the optimization and conversion toll was first announced back in November; now it's available globally, and can be usedon all Facebook ads and sponsored stories, the company says, as well as in combination with any other targeting services. And, in a sign of increasing cross-platform marketing,Facebook says that its conversion measurement tool is can report when a user views an ad on one platform, like mobile, but then converts on another, like a PC. It's the only tool so far that can do this -- but as Facebook continues to expand its advertising business, it's not likely to be the last.

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