Amy Poehler to Star in Best Buy Super Bowl Ad

Saturday Night Live alum Amy Poehler will star in Best Buy's Super Bowl ad, though the retailer is mum about what exactly she'll be doing.

Scott Durchslag, president of online and global e-commerce, told The San Jose Mercury News that the company chose Poehler because she's relatable. "Because of the complexity of technology today, folks have lots of questions," he said. "Amy is this comedic everyperson who can make things simple. And Best Buy is trying to accomplish the same thingmaking technology simple." The retailer will run another ad after the game detailing sales offers.

This is Best Buy's third Super Bowl spot in as many years. Best Buy's 2011 Super Bowl spot featured both…
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