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January 22, 2013 09:02 am GMT

E-bookstore Lets You Read First, Pay Later


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Name: Total Boox

One-Liner Pitch: An e-bookstore and e-reading platform that lets you pay only for what you read.

Why It's Taking Off: Total Boox lets you sample e-books, and take in single pages or chapters, without forking over the full purchase price.

In the days when books were only available in wearable and tearable bound editions, it made sense for buyers to pay money upfront. But with the advent of e-books, that model may no longer be desirable or even necessary, contends Israel-based entrepreneur Yoav Lorch. Lorch, who is also a published author, is the founder and CEO of Total Boox, a web and app-based system in early beta that lets you "read first…
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More About: ebooks, ereading, The Launchpad, total boox


Original Link: http://feeds.mashable.com/~r/Mashable/~3/WEr3WlS6ROU/

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