Why Its OK to Fail at Kickstarter

Zach Supalla is founder and CEO of Spark, a hardware startup making products for the connected home, starting with connected lights. Zach has a background in product design and development, and he formerly worked at Groupon and McKinsey & Company.

On November 13, 2012, my company launched on Kickstarter. Thirty days later, on December 13, 2013, our Kickstarter campaign closed, with $125,588 raised from 1,601 backers. Because we had a funding threshold of $250,000, that means that the campaign was unsuccessful; credit cards will not be charged, and in a way, it's as if the campaign never happened.

However, in our first three hours of re-launching with our own pre-order site, we had $20,…
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