13 Strategic Ways Businesses Can Use Coupon Codes

Scott Gerber is the founder of Young Entrepreneur Council, a non-profit that promotes youth entrepreneurship. The YEC recenty launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs grow businesses via live video chats.

The online coupon seems like a simple, straightforward way to increase conversions, but that's not necessarily the case. Rock-bottom discounts (see: Groupon) can actually have a negative effect on a booming web business.

Instead of using coupon codes to spur sales at checkout, savvy business owners are finding ways to leverage discounts to track customers, build affiliate relationships and more.

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