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January 20, 2013 03:30 am GMT

Your AIDS Awareness Tweet Can Appear on a Times Square Billboard


Hoping to create an AIDS-free generation and raise awareness of HIV/AIDS, a new social-media campaign is displaying tweets on a Times Square billboard and in an interactive art installation in midtown Manhattan.

When you tweet with the hashtag #ArchesofHope, your tweet will be part of an LED ticker tape (in the image above) in the installation and will be beamed onto jumbo screens in Times Square. The campaign is a joint effort between Lifebeat and the MTV Staying Alive Foundation.

"This is where we're at, it's all about social media. We're trying to promote safe sex and getting tests since that's not being talked about in the schools or the church or probably for some at home," said…
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Original Link: http://feeds.mashable.com/~r/Mashable/~3/wCgLmTl1RQY/

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