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January 18, 2013 12:41 am GMT

Disney Infinity Wants to Make Playtime Digital: Will it Succeed?


Disney Infinity is more than just a new game, it's a new business and merchandising model from Disney Interactive.

One part Minecraft, two parts Skylanders, with dashes of Club Penguin and Mario Paint, it's Disney's most ambitious interactive investment yet.

The new project -- which Disney describes not as a game but as a "universe" -- is Disney's attempt to fuse physical toys with a digital world.

Borrowing heavily from Activision's blockbuster Skylanders, Disney Infinity works by attaching real world, physical figurines to the game. The experience of the game changes depending on what figurine is present on a connecting hub -- a device Disney calls the "Disney Infinity Base." The…
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More About: disney, Disney Infinity, disney interactive, PS3, Wii U, Xbox 360


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