4 Features Every Brands App Should Have

Joe Chernov is the VP of marketing for Kinvey, a mobile back-end as a service startup in Cambridge, Mass. Joe joined Kinvey from Eloqua, where he served as VP of content marketing. The Content Marketing Institute named him "Content Marketer of the Year" in 2012.

For brand marketers, the mobile app is becoming the new website. Just as websites evolved from being digital marketing collateral to interactive storefronts, the second generation of mobile apps is maturing into virtual a cash machine for brands. Maybe that's why marketers are increasing their mobile budgets by 70% this year.

Mobile app measurement firm Flurry has found that consumers spend significantly more time interacti…
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