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January 17, 2013 03:05 pm GMT
The growing popularity of free mobile content -- largely in the form of apps -- is having a big impact on mobile advertising, the route that many developers and publishers are taking to monetize that content. Gartner has released its forecasts for mobile advertising today, and it predicts that this year, mobile ads will collectively bring in $11.4 billion in revenues, a rise of 18.75% on 2012's $9.6 billion.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/S3PYSgSK70k/
Mobile Ad Revenues Will Top $11.4 Billion In 2013, Up 19% On 2012. India, China And Display Fuelling The Boost
The growing popularity of free mobile content -- largely in the form of apps -- is having a big impact on mobile advertising, the route that many developers and publishers are taking to monetize that content. Gartner has released its forecasts for mobile advertising today, and it predicts that this year, mobile ads will collectively bring in $11.4 billion in revenues, a rise of 18.75% on 2012's $9.6 billion.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/S3PYSgSK70k/
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