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January 17, 2013 05:59 am GMT
Advertising has been one of the chief routes for developers and publishers to make money from apps and other mobile content, but there is (literally) a small problem: handset screens have a finite amount of space, so too many ads feels claustrophobic and crowded, and downright intrusive when you click on them accidentally. On the side of ad providers and developers, working with the different ad formats and device formats can be cumbersome. LoopMe, a new startup out of London, is attempting to solve this with a new technology that does away with the noise of mobile ads by consolidating them into an "ad inbox" that you access instead through a small button.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/SwFH75GwOjE/
LoopMe Wants Less Noise In Mobile Ads, Gets $500k Seed Round Led By Ex-AdMob MD Russell Buckley For Its Inbox Solution
Advertising has been one of the chief routes for developers and publishers to make money from apps and other mobile content, but there is (literally) a small problem: handset screens have a finite amount of space, so too many ads feels claustrophobic and crowded, and downright intrusive when you click on them accidentally. On the side of ad providers and developers, working with the different ad formats and device formats can be cumbersome. LoopMe, a new startup out of London, is attempting to solve this with a new technology that does away with the noise of mobile ads by consolidating them into an "ad inbox" that you access instead through a small button.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/SwFH75GwOjE/
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