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January 17, 2013 12:56 am GMT

Fanplayr Raises $2M Seed Round To Help More eCommerce Sites Upsell Like Amazon

fanplayrPalo Alto-based Fanplayr, a startup focused on driving conversions on any website that offers an eCommerce component, today announced a new $2 million seed investment round, led by Denali Venture Partners. The two-year old startup wants to help websites of all stripes offer up an Amazon-style recommendation, upsell and sales conversion mechanism, without a minimum of hassle and with more guidance than you'd get from a standard website data tracking product.

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