The Australian Opens Smashing Social Presence

Tennis fans around the world are focused Down Under for the Australian Open Grand Slam tournament that started on Monday, and runs through Jan. 27.

But you don't have to be in Melbourne or glued to your TV to follow the action, thanks to the tournament's outstanding digital presence that builds on last year's social smash hit.

Like last year, a social leader board ranks the top male and female players at the tournament according to who is gaining the most social mentions and driving the most traffic on the Australian Open site. Also returning are the 24/7 live updates from the tournament through its official Facebook and Twitter pages.

But some new initiatives have beefed up the…
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